ZipRecruiter, a job board and recruiting website, used a snap pack mail type in its customer acquisition strategy. With bold colors and infographic layout, along with the tactile nature of a snap pack, recipients are sure to want to open this mailer to learn more about the special offer.
Source: Who's Mailing What!
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PNC Investments uses direct mail postcards with a big teaser headline and a helpful checklist to encourage customers to meet with a financial advisor.
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