ZipRecruiter

ZipRecruiter, a job board and recruiting website, used a snap pack mail type in its customer acquisition strategy. With bold colors and infographic layout, along with the tactile nature of a snap pack, recipients are sure to want to open this mailer to learn more about the special offer.

Source: Who's Mailing What!

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More of the best direct mail campaigns

Sweater
Postcards

Sweater

Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.

Calm
Postcards

Calm

Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers.

Kaiser Permanente
Self-Mailers

Kaiser Permanente

In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.