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ZipRecruiter

ZipRecruiter, a job board and recruiting website, used a snap pack mail type in its customer acquisition strategy. With bold colors and infographic layout, along with the tactile nature of a snap pack, recipients are sure to want to open this mailer to learn more about the special offer.

Source: Who's Mailing What!

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Red Hawk Realty
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In this best direct mail example, Red Hawk Realty uses a postcard to wish its customers happy holidays and share discounts to local establishments.

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GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.