ZipRecruiter

ZipRecruiter, a job board and recruiting website, used a snap pack mail type in its customer acquisition strategy. With bold colors and infographic layout, along with the tactile nature of a snap pack, recipients are sure to want to open this mailer to learn more about the special offer.

Source: Who's Mailing What!

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More of the best direct mail campaigns

VCA Animal Hospital
Postcards

VCA Animal Hospital

In this Best Direct Mail Campaign example, VCA Animal Hospital pairs direct mail and email to bring pets in for vaccinations.

PetMeds
Postcards

PetMeds

PetMeds uses a direct mail postcard in a retention campaign targeting at existing customers to incentivize them to make a repeat purchase.

JJill
Marketing Offers

JJill

JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.