ZipRecruiter

ZipRecruiter, a job board and recruiting website, used a snap pack mail type in its customer acquisition strategy. With bold colors and infographic layout, along with the tactile nature of a snap pack, recipients are sure to want to open this mailer to learn more about the special offer.

Source: Who's Mailing What!

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Kaiser Permanente
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Kaiser Permanente

In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.

OSF Healthcare
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Humana
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Humana

See how Humana uses the direct mail format of a snap pack to capture customers' attention.