ZipRecruiter, a job board and recruiting website, used a snap pack mail type in its customer acquisition strategy. With bold colors and infographic layout, along with the tactile nature of a snap pack, recipients are sure to want to open this mailer to learn more about the special offer.
Source: Who's Mailing What!
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In this best direct mail campaign, Cerebral uses a self-mailer for new customer acquisition. The self-mailer has a marketing offer for 50% off.
Ulta Beauty used a direct mail marketing offer to share its holiday gift guide with potential gift buyers for the holiday season.
BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.
