ZipRecruiter

ZipRecruiter, a job board and recruiting website, used a snap pack mail type in its customer acquisition strategy. With bold colors and infographic layout, along with the tactile nature of a snap pack, recipients are sure to want to open this mailer to learn more about the special offer.

Source: Who's Mailing What!

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More of the best direct mail campaigns

Girl Scouts
Postcards

Girl Scouts

Girl Scouts uses a direct mail postcard campaign to acquire new members in this best direct mail non-profit campaign.

GEICO
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GEICO

GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.

Express
Self-Mailers

Express

In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.