USPS delivers a lot of mail especially during the winter holidays. In this best direct mail campaign example, the USPS uses a self-mailer to promote its line of holiday stamps and gifts and makes it easy for consumers to take action using QR codes or custom URLs. 39% of consumers will use a QR code to take action on a direct mail piece and this figure rises to 44% for those aged 35-54 and over half (51%) for those aged 18-34.
USPS also does a great job including festive holiday touches on its direct mail campaign including a bright red bow where a stamp would be placed, and holiday inspired images including trees, and packages being delivered with care.
Source: Who's Mailing What!
.avif)
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
Expanding direct mail marketing? Learn from the best in retaining customers with direct mail with this customer retention campaign from Daily Harvest.
In this Best Direct Mail Campaign example, VCA Animal Hospital pairs direct mail and email to bring pets in for vaccinations.
