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Marley Spoon

Marley Spoon is a meal kit delivery service featuring Martha Stewart’s award-winning recipes and smart cooking techniques.

Marley Spoon uses intelligent direct mail to reactivate churned customers. Using Lob, they generated 20% of all paid reactivation conversions in one quarter.

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With each campaign we’ve sent, we’ve seen a higher conversion rate and a lower cost per reactivation. Direct mail should be a standard part of our marketing mix and an always-on part of our automated campaigns.

Malin Dettmann-Levin
CRM Lead Reactivation

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