VentureStack , a real-estate investment firm, uses Lob automated direct mail in its new customer acquisition campaigns. It found near immediate success with a two-page letter. On the first page, VentureStack introduces its services and benefits. The second page provides the company's qualifications and the properties it’s purchased in the area. Lastly, it includes a trackable link to its website and an image of the person the prospect would be working with to give it a personal, human touch.
VentureStack has also had success using direct mail postcards. Its postcard includes a QR code to drive traffic to its website leading prospects to fill out a form. It then uses a Facebook pixel and pixels on its website to retarget and capture leads that way.
Read VentureStack's direct mail campaign success story and see why it shifted 90% of its marketing budget to direct mail here.