Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Imperfect Foods

Imperfect Foods, founded in San Francisco, delivers groceries to an entire neighborhood in one trip, with one van—helping avoid harmful CO2 emissions and extra trips to the grocery store.

In this best direct mail campaign example, Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses both a QR code and a promotion code with the same offer of $25 off the first four orders a new customer makes.

As a value add, the postcard also offers tips for keeping food fresh and fabulous as part of the company's sustainability efforts.

Get tips for using QR codes to track your direct mail campaigns in this helpful post.

See their story
Direct mail campaign with QR code
Imperfect Foods direct mail campaign with QR code
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

The Farmer's Dog

The Farmer's Dog

Learn how dog food brand, The Farmer's Dog uses direct mail postcards for new customer acquisition. A compelling offer and QR code make it easy to convert.

Kaiser Permanente

Kaiser Permanente

In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.

Marketing Offers


See how ZipRecruiter used a snap pack in its direct mail marketing efforts to acquire new customers.