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Imperfect Foods

Imperfect Foods, founded in San Francisco, delivers groceries to an entire neighborhood in one trip, with one van—helping avoid harmful CO2 emissions and extra trips to the grocery store.

In this best direct mail campaign example, Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses both a QR code and a promotion code with the same offer of $25 off the first four orders a new customer makes.

As a value add, the postcard also offers tips for keeping food fresh and fabulous as part of the company's sustainability efforts.

Get tips for using QR codes to track your direct mail campaigns in this helpful post.

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Direct mail campaign with QR code
Imperfect Foods direct mail campaign with QR code
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