Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Imperfect Foods

Imperfect Foods, founded in San Francisco, delivers groceries to an entire neighborhood in one trip, with one van—helping avoid harmful CO2 emissions and extra trips to the grocery store.

In this best direct mail campaign example, Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses both a QR code and a promotion code with the same offer of $25 off the first four orders a new customer makes.

As a value add, the postcard also offers tips for keeping food fresh and fabulous as part of the company's sustainability efforts.

Get tips for using QR codes to track your direct mail campaigns in this helpful post.

See their story
Direct mail campaign with QR code
Imperfect Foods direct mail campaign with QR code
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Sephora
Marketing Offers

Sephora

In this Best Direct Mail Campaign example, Sephora uses a self mailer to promote the Spring Insider Savings Event.

Naked Wines
Marketing Offers

Naked Wines

See how Naked Wines uses intelligent direct mail to automate and personalize direct mail to ensure members get the most out of their memberships.

White House Black Market
Marketing Offers

White House Black Market

For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.