Madison Reed, the hair care and hair color company, used a highly effective self-mailer to reach customers with a special 20% off offer.
This direct mail campaign features stunning visuals that show off the hair colors produced by Madison Reed, and the branding is instantly recognizable to current customers. The use of a QR code is working for this mailer as well as it leads to the popular shade finder tool, making it easy for customers to test out different shades and essentially give the color a test run before buying.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Exploring the best direct mail campaigns: The USPS used a direct mail marketing offer to reach consumers just in time for the holiday season. Learn more.
See how ThirdLove uses direct mail postcards with personalized offers based on prior purchase history to reactivate customers.
In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
