Madison Reed, the hair care and hair color company, used a highly effective self-mailer to reach customers with a special 20% off offer.
This direct mail campaign features stunning visuals that show off the hair colors produced by Madison Reed, and the branding is instantly recognizable to current customers. The use of a QR code is working for this mailer as well as it leads to the popular shade finder tool, making it easy for customers to test out different shades and essentially give the color a test run before buying.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.
See how travel company EF Go Ahead uses direct mail alongside email marketing to drive conversions.
Thuma keeps an eye to detail in its direct mail postcard seen in this Best Direct Mail Campaign example including plenty of eye-catching images.
