Madison Reed, the hair care and hair color company, used a highly effective self-mailer to reach customers with a special 20% off offer.
This direct mail campaign features stunning visuals that show off the hair colors produced by Madison Reed, and the branding is instantly recognizable to current customers. The use of a QR code is working for this mailer as well as it leads to the popular shade finder tool, making it easy for customers to test out different shades and essentially give the color a test run before buying.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Learn how Valvoline pairs direct mail postcards and email marketing together to drive conversions from its existing user base.
Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.
In this Best Direct Mail Campaign example, Chewy uses a self mailer as part of a new customer acquisition campaign, featuring imagery of furry friends.
