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Madison Reed

Madison Reed, the hair care and hair color company, used a highly effective self-mailer to reach customers with a special 20% off offer.

This direct mail campaign features stunning visuals that show off the hair colors produced by Madison Reed, and the branding is instantly recognizable to current customers. The use of a QR code is working for this mailer as well as it leads to the popular shade finder tool, making it easy for customers to test out different shades and essentially give the color a test run before buying.

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