Madison Reed, the hair care and hair color company, used a highly effective self-mailer to reach customers with a special 20% off offer.
This direct mail campaign features stunning visuals that show off the hair colors produced by Madison Reed, and the branding is instantly recognizable to current customers. The use of a QR code is working for this mailer as well as it leads to the popular shade finder tool, making it easy for customers to test out different shades and essentially give the color a test run before buying.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Naked Wines uses intelligent direct mail to automate and personalize direct mail to ensure members get the most out of their memberships.
Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save.
See how the San Francisco Symphony used multiple marketing channels, including direct mail, for one campaign.
