Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Madison Reed

Madison Reed, the hair care and hair color company, used a highly effective self-mailer to reach customers with a special 20% off offer.

This direct mail campaign features stunning visuals that show off the hair colors produced by Madison Reed, and the branding is instantly recognizable to current customers. The use of a QR code is working for this mailer as well as it leads to the popular shade finder tool, making it easy for customers to test out different shades and essentially give the color a test run before buying.

See their story
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

brooklinen
Postcards

brooklinen

Brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign.

Yankee Candle
Self-Mailers

Yankee Candle

Want an example of a best direct mail campaign that's all about the holidays? Check out this self-mailer from Yankee Candle!

Kaiser Permanente
Self-Mailers

Kaiser Permanente

In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.