Macy's, the American retail giant founded in 1858 knows a little something about the holidays. The Macy's Thanksgiving Day Parade is an annual parade in New York City and first took place in 1924. The parade serves as a sort of unofficial kick off to the holiday season.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers, featuring exclusive Black Friday and Cyber Monday offers. To facilitate the redemption of these offers, Macy's includes scannable barcodes, promo codes, and Star Passes, all of which can be used in-store and online, seamlessly bridging the gap between the offline and online shopping experiences.
Source: Who's Mailing What!