In this Best Direct Mail Campaign example, VCA Animal Hospital pairs direct mail marketing and email to encourage pet owners to bring their pets in for vaccinations.
VCA Animal Hospital uses a direct mail postcard personalized with the pet's first name and has a reminder of the needed vaccinations on the back-side of the postcard. The postcard has both the phone number and the URL of the website to make it easy to take action and schedule an appointment.
VCA Animal Hospital also uses an email touchpoint which is also personalized with the pet's name and needed vaccinations.
Direct mail is a powerful channel. However, it's most effective when used alongside your digital tactics, like email.
Get more direct mail insights from the State of Direct Mail Consumer Insights Report.
.png)
.png)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.
In this best direct mail campaign, Cerebral uses a self-mailer for new customer acquisition. The self-mailer has a marketing offer for 50% off.
Mint Mobile uses a direct mail postcard as part of its customer acquisition campaign featuring cheerful imagery, a BOGO offer for three months of service.
