The San Francisco Symphony knows how to orchestrate a beautiful marketing campaign across many marketing channels, including direct mail. The Symphony used a mix of email and direct mail to promote its Winter Sale.
Not only did it use multiple marketing channels, it tested out different mediums on those channels. For direct mail, the San Francisco Symphony used both letters and postcards in this best direct mail campaign.
See how the best marketers deliver results for their business with direct mail marketing
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See how the San Francisco Symphony used multiple marketing channels, including direct mail, for one campaign.
Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion.
Looking for a great holiday direct mail campaign? Check out this example from ASPCA.
