The San Francisco Symphony knows how to orchestrate a beautiful marketing campaign across many marketing channels, including direct mail. The Symphony used a mix of email and direct mail to promote its Winter Sale.
Not only did it use multiple marketing channels, it tested out different mediums on those channels. For direct mail, the San Francisco Symphony used both letters and postcards in this best direct mail campaign.
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Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
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