The San Francisco Symphony knows how to orchestrate a beautiful marketing campaign across many marketing channels, including direct mail. The Symphony used a mix of email and direct mail to promote its Winter Sale.
Not only did it use multiple marketing channels, it tested out different mediums on those channels. For direct mail, the San Francisco Symphony used both letters and postcards in this best direct mail campaign.
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GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.
Daily Harvest's direct mail campaign encourages recipients to recycle the piece after use, and prominently features its use of FSC sourced paper.
Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.
