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The Vanguard Group, Inc. is an American registered investment advisor based in Malvern, Pennsylvania, with about $8 trillion in global assets.

In this best direct mail campaigns example, Vanguard uses a direct mail letter to promote its personal financial advisor service. Vanguard employs a custom URL and QR code and a phone number to provide multiple ways for consumers to take action and provide its team the ability to track conversions on this campaign.

Source: Who's Mailing What!

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