Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.


The folks behind Thuma have an eye for detail. Globally inspired and designed in San Francisco, Thuma draws from modern architecture, Japanese craftsmanship, fashion, and interior design. For two years, they designed and prototyped dozens of beds. And then spent thousands of hours testing, trashing, improving, and refining until they created the perfect platform bed, designed for today’s Indoor Enthusiasts.

Thuma keeps that same eye to detail in its direct mail postcard seen in this Best Direct Mail Campaign example. The brand includes plenty of eye-catching modern imagery of the beds, and includes a QR code to scan to explore the bedroom. It also includes a promo code for $25 toward a bed (which can be tracked for conversions) and a five-star customer testimonial. This same offer is available when a prospect visits the brand's homepage for consistent offer messaging.

Source: Who's Mailing What!

See their story
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Marketing Offers


JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.



See how Caribou uses a direct mail letter format for consumers to refinance their cars in this best direct mail campaign.



USPS uses a direct mail self-mailer to promote holiday stamps and gifts in this best direct mail campaign example.