Ulta Beauty, Inc., is an American chain of beauty stores. Ulta Beauty carries cosmetics, fragrances, nail products, bath and body products, beauty tools and haircare products. Each store also has a beauty salon.
Ulta Beauty used a direct mail marketing offer to share its holiday gift guide with potential gift buyers for the holiday season. Colorful and engaging imagery in this direct mail campaign captures consumers attention and set the tone for holiday gift giving. This campaign also contains an offer for 20 percent off to further entice gift buyers to convert.
Source: Who's Mailing What!
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See how Ulta used direct mail in its marketing to win back and reactivate customers
