JPMorgan Chase Bank, N.A., doing business as Chase Bank or often as Chase, is an American national bank headquartered in New York City, that constitutes the consumer and commercial banking subsidiary of the U.S. multinational banking and financial services holding company, JPMorgan Chase.
In this best direct mail campaign, Chase uses a direct mail self-mailer as part of its new customer acquisition campaign targeting young consumers with a debit card for kids. Many financial institutions have sprung up recently that offer a stand-alone solution for a pre-funded credit card for kids and Chase knows that acquiring customers early on can earn them a customer for life as the child grows into adulthood and already has established a relationship with them.
Chase does a great job of including both a QR code to scan, as well as a custom URL to be able to track the website visits from this direct mail campaign and be able to measure its ROI.
Source: Who's MaiIng What!