Oportun is a California based consumer banking company. Since 2006, it has helped members save an average of over $1,800 a year, and has established credit history for 1.1 million people, and provided 6.3 million loans and credit cards.
In this best direct mail campaign example, Oportun uses a direct mail letter to offer recipients a prequalified loan. The letter contains multiple ways for consumers to take action from visiting a physical location (personalized for each recipient) to scanning a QR code or calling via a 1-888 phone number and providing a unique code.
Did you know 39% of consumers are likely to scan a QR code on a piece of direct mail and take action? Get more direct mail consumer insights in our latest State of Direct Mail Consumer Insights report.
Source: Who's Mailing What!