ThirdLove is an American lingerie company founded by Heidi Zak and her husband David Spector in 2013. The brand is known for marketing body positivity and offering size-inclusive bras.
ThirdLove uses intelligent direct mail to re-engage customers who have unsubscribed from its email list. ThirdLove uses direct mail postcards personalized based on a customer's prior purchase history in its automated reactivation campaign. The campaigns produce some of the highest response rates of any campaigns ThirdLove sends.
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Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign.
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Expanding direct mail marketing? Learn from the best in retaining customers with direct mail with this customer retention campaign from Daily Harvest.
