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ThirdLove

ThirdLove is an American lingerie company founded by Heidi Zak and her husband David Spector in 2013. The brand is known for marketing body positivity and offering size-inclusive bras.

ThirdLove uses intelligent direct mail to re-engage customers who have unsubscribed from its email list. ThirdLove uses direct mail postcards personalized based on a customer's prior purchase history in its automated reactivation campaign. The campaigns produce some of the highest response rates of any campaigns ThirdLove sends.

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We can use tactics and things that we know work in digital and translate them into the physical realm with direct mail. Knowing the offer will be delivered in 2-3 days, and the message will still be relevant is important to us.

Erica Richey
Director of Customer Marketing

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