ThirdLove is an American lingerie company founded by Heidi Zak and her husband David Spector in 2013. The brand is known for marketing body positivity and offering size-inclusive bras.
ThirdLove uses intelligent direct mail to re-engage customers who have unsubscribed from its email list. ThirdLove uses direct mail postcards personalized based on a customer's prior purchase history in its automated reactivation campaign. The campaigns produce some of the highest response rates of any campaigns ThirdLove sends.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.
In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
