Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
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PetMeds uses a direct mail postcard in a retention campaign targeting at existing customers to incentivize them to make a repeat purchase.
PNC Investments uses direct mail postcards with a big teaser headline and a helpful checklist to encourage customers to meet with a financial advisor.
See how Caribou uses a direct mail letter format for consumers to refinance their cars in this best direct mail campaign.
