Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
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PetMeds uses a direct mail postcard in a retention campaign targeting at existing customers to incentivize them to make a repeat purchase.

BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.

Discover how OSF Healthcare uses direct mail postcards in its new customer acquisition campaign to promote OSF Healthcare for busy, local families.