Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
See how marketers are using direct mail in the healthcare space with our 2024 State of Direct Mail Marketing Report: Healthcare Edition.





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In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers with exclusive Black Friday and Cyber Monday offers.

See how Lob used direct mail postcards to announce our carbon neutral direct mail and drive prospects to our website to learn more.

Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.