Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
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Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.
Marriott Bonvoy uses a tri-fold self mailer to promote its credit card offer to consumers with a prior stay at one of its properties.
Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.
