Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
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In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.
Next Insurance uses a direct mail self-mailer to acquire new small business customers. Next Insurance effectively uses a variety of calls to action.
JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.
