Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
See how marketers are using direct mail in the healthcare space with our 2024 State of Direct Mail Marketing Report: Healthcare Edition.





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Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion.

From its factories to the materials used, Cuyana builds sustainability into every step of its brand, and its direct mail is no different.

GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.