Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
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Included Health uses intelligent direct mail for effective customer acquisition and brand awareness campaigns.
Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers.
Brooklinen uses a direct mail postcard in this best direct mail campaign example as part of a customer retention/winback campaign.
