Humana

Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.

See how marketers are using direct mail in the healthcare space with our 2024 State of Direct Mail Marketing Report: Healthcare Edition.

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More of the best direct mail campaigns

Kaiser Permanente
Self-Mailers

Kaiser Permanente

In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.

Saylent
Marketing Offers

Saylent

See how Saylent uses automated direct mail to provide its customers better audience segmentation and insights about campaign performance.

Amazon
Marketing Offers

Amazon

In this best direct mail campaign example, Amazon sent its holiday gift book catalog brimming with over 600 toys and gifts.