Humana

Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.

See how marketers are using direct mail in the healthcare space with our 2024 State of Direct Mail Marketing Report: Healthcare Edition.

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More of the best direct mail campaigns

OPositiv
Postcards

OPositiv

See how OPositiv uses direct mail postcards to drive repeat purchases in this best direct mail campaign.

Sam's Club
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Sam's Club

Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.

VCA Animal Hospital
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VCA Animal Hospital

In this Best Direct Mail Campaign example, VCA Animal Hospital pairs direct mail and email to bring pets in for vaccinations.