Humana

Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.

See how marketers are using direct mail in the healthcare space with our 2024 State of Direct Mail Marketing Report: Healthcare Edition.

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More of the best direct mail campaigns

The best direct mail campaigns: USPS direct mail
Marketing Offers

The best direct mail campaigns: USPS direct mail

Exploring the best direct mail campaigns: The USPS used a direct mail marketing offer to reach consumers just in time for the holiday season. Learn more.

Oportun
Letters

Oportun

In this best direct mail campaign example, Oportun uses a direct mail letter to offer recipients a prequalified loan.

Ulta Beauty Inc.
Postcards

Ulta Beauty Inc.

See how Ulta used direct mail in its marketing to win back and reactivate customers