Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
See how marketers are using direct mail in the healthcare space with our 2024 State of Direct Mail Marketing Report: Healthcare Edition.





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In this Best Direct Mail Campaign example, Chewy uses a self mailer as part of a new customer acquisition campaign, featuring imagery of furry friends.