Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
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GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.
Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.
