Humana, a Louisville, KY-based health insurance company, used a snap pack to reach prospective customers with a marketing offer. The snap pack format adds a bit of privacy for the recipient but also begs to be opened and see what's inside.
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BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.
In this best direct mail campaign, Haven Life Insurance uses a direct mail postcard with an offer for full-term life insurance.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase.
