JOANN is a fabrics and crafts company offering both in-store and online shopping experiences to its customers.
In this Best Direct Mail Campaign example, JOANN uses a postcard to welcome new customers to its rewards program. Customers can enroll in this free offering and then receive coupons and other offers crafted just for them. Members can save both online and in-store by using the app. This mailer is instantly recognizable as the JOANN brand, has a scannable design, and has a fantastic offer that allows customers to shop based on their personal preferences.
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In this best direct mail campaign, Chase uses a direct mail self-mailer as part of its new customer acquisition campaign targeting young consumers.
Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses a a QR code.
Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save.
