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JOANN is a fabrics and crafts company offering both in-store and online shopping experiences to its customers.

In this Best Direct Mail Campaign example, JOANN uses a postcard to welcome new customers to its rewards program. Customers can enroll in this free offering and then receive coupons and other offers crafted just for them. Members can save both online and in-store by using the app. This mailer is instantly recognizable as the JOANN brand, has a scannable design, and has a fantastic offer that allows customers to shop based on their personal preferences.

Continue learning about best practices in using direct mail as a marketing channel for customer retention in our eBook: The Modern Marketer's Guide to Customer Retention Using Direct Mail.

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