JOANN is a fabrics and crafts company offering both in-store and online shopping experiences to its customers.
In this Best Direct Mail Campaign example, JOANN uses a postcard to welcome new customers to its rewards program. Customers can enroll in this free offering and then receive coupons and other offers crafted just for them. Members can save both online and in-store by using the app. This mailer is instantly recognizable as the JOANN brand, has a scannable design, and has a fantastic offer that allows customers to shop based on their personal preferences.
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Thuma keeps an eye to detail in its direct mail postcard seen in this Best Direct Mail Campaign example including plenty of eye-catching images.

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Daily Harvest's direct mail campaign encourages recipients to recycle the piece after use, and prominently features its use of FSC sourced paper.