T-Mobile is a mobile telecommunications company well-known in the U.S. and other parts of the world. In this Best Direct Mail Marketing Campaign example, the company uses a direct mail letter in a customer acquisition campaign. The marketing offers contained in the campaign range from $0 down, to free 5G phones, to 3G mobile hotspots, and free perks.
T-Mobile addresses the recipient by their first name and includes a QR code for effortless redemption of the offer. The T-Mobile branding on the QR code is a nice brand awareness play. The minimal copy and easy to scan bullet points makes the direct mail letter an effective example of direct mail done right.