Delta Dental offers affordable plan options designed for AARP members, with coverage that AARP members can count on and affordable rates.
In this Best Direct Mail Campaign example, Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members. Delta Dental includes a custom URL and phone number instead of a QR code to enable recipients to take action on the offer possibly based on the age demographic of its target audience.
Source: Comperemedia
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