In this Best Direct Mail Campaign, the San Francisco Zoo uses the power of direct mail marketing and email to drive membership renewals.
The San Francisco Zoo uses a direct mail letter and an email to remind members that their membership is expiring soon so they can renew and continue to receive all the benefits. The letter contains three ways to take action and renew including the website, a phone number, or the option to mail it back. The email includes a call to action button to renew on its website.
Data from The State of Direct Mail shows that direct mail is a powerful channel and is most effective when used alongside your digital tactics, like email. 72% of marketers use direct mail with email, and only 7% of marketers use direct mail as a standalone tactic.
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In this Best Direct Mail Campaign example, Disney+ uses a direct mail postcard for its new customer acquisition efforts.
In this best direct mail example, Red Hawk Realty uses a postcard to wish its customers happy holidays and share discounts to local establishments.
In this best direct mail campaign, Chase uses a direct mail self-mailer as part of its new customer acquisition campaign targeting young consumers.
