In this Best Direct Mail Campaign, the San Francisco Zoo uses the power of direct mail marketing and email to drive membership renewals.
The San Francisco Zoo uses a direct mail letter and an email to remind members that their membership is expiring soon so they can renew and continue to receive all the benefits. The letter contains three ways to take action and renew including the website, a phone number, or the option to mail it back. The email includes a call to action button to renew on its website.
Data from The State of Direct Mail shows that direct mail is a powerful channel and is most effective when used alongside your digital tactics, like email. 72% of marketers use direct mail with email, and only 7% of marketers use direct mail as a standalone tactic.
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
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