Eyebobs eyewear was born of the ultimate fashion conundrum. Founder and President, Julie Allinson, found herself in need of reading glasses. Her unique personal style left her with a strong aversion to readers of the cheap, drugstore variety. This left her with one option, frames with a price tag that seemed more appropriate for a small automobile than reading glasses. The business maven immediately recognized a niche. She left her job as president of a children’s clothing company and set to work designing distinctive, high quality eyewear for the style conscious reader needer (that won’t break the bank).
Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers and lead them to its site to purchase eyeglasses.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion.
Ulta Beauty used a direct mail marketing offer to share its holiday gift guide with potential gift buyers for the holiday season.
PetMeds uses a direct mail postcard in a retention campaign targeting at existing customers to incentivize them to make a repeat purchase.
