Eyebobs eyewear was born of the ultimate fashion conundrum. Founder and President, Julie Allinson, found herself in need of reading glasses. Her unique personal style left her with a strong aversion to readers of the cheap, drugstore variety. This left her with one option, frames with a price tag that seemed more appropriate for a small automobile than reading glasses. The business maven immediately recognized a niche. She left her job as president of a children’s clothing company and set to work designing distinctive, high quality eyewear for the style conscious reader needer (that won’t break the bank).
Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers and lead them to its site to purchase eyeglasses.
Source: Who's Mailing What!