OPositiv, a women's health brand, uses direct mail postcards to drive repeat purchases via Amazon. The brand's postcard reminds consumers that they have purchased in the past, and encourages them to make a repeat purchase by incentivizing them with a discount. OPositiv makes redemption effortless with an easy-to-scan QR code.
Data from the State of Direct Mail Consumer Insights Report states that nearly 60% of consumers will visit a brand website after receiving direct mail and 65% state that an offer or promotion motivates them to take action.
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In this Best Direct Mail Campaign example, Omaha Steaks uses a direct mail postcard to promote its Cyber Monday promotion.
Want an example of a best direct mail campaign that's all about the holidays? Check out this self-mailer from Yankee Candle!
Discover how VentureStack uses direct mail letters and postcards to connect with new home-selling clients to drive ROI
