OPositiv, a women's health brand, uses direct mail postcards to drive repeat purchases via Amazon. The brand's postcard reminds consumers that they have purchased in the past, and encourages them to make a repeat purchase by incentivizing them with a discount. OPositiv makes redemption effortless with an easy-to-scan QR code.
Data from the State of Direct Mail Consumer Insights Report states that nearly 60% of consumers will visit a brand website after receiving direct mail and 65% state that an offer or promotion motivates them to take action.
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Exploring the best direct mail campaigns: The USPS used a direct mail marketing offer to reach consumers just in time for the holiday season. Learn more.
See how ZipRecruiter used a snap pack in its direct mail marketing efforts to acquire new customers.
In this Best Direct Mail Campaign example, DSW sent direct mail postcards to VIP loyalty club members to celebrate their birthdays.
