OPositiv, a women's health brand, uses direct mail postcards to drive repeat purchases via Amazon. The brand's postcard reminds consumers that they have purchased in the past, and encourages them to make a repeat purchase by incentivizing them with a discount. OPositiv makes redemption effortless with an easy-to-scan QR code.
Data from the State of Direct Mail Consumer Insights Report states that nearly 60% of consumers will visit a brand website after receiving direct mail and 65% state that an offer or promotion motivates them to take action.
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Included Health uses intelligent direct mail for effective customer acquisition and brand awareness campaigns.
AT&T Mobility uses a direct mail letter as part of its customer acquisition campaign with an offer for its AT&T TV streaming service.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
