OPositiv, a women's health brand, uses direct mail postcards to drive repeat purchases via Amazon. The brand's postcard reminds consumers that they have purchased in the past, and encourages them to make a repeat purchase by incentivizing them with a discount. OPositiv makes redemption effortless with an easy-to-scan QR code.
Data from the State of Direct Mail Consumer Insights Report states that nearly 60% of consumers will visit a brand website after receiving direct mail and 65% state that an offer or promotion motivates them to take action.
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Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Bath & Body Works celebrates the magic of the holiday season with direct mail marketing offer featuring perfect gifts for the holiday season.
Daily Harvest's direct mail campaign encourages recipients to recycle the piece after use, and prominently features its use of FSC sourced paper.
JJill's direct mail catalog is sustainable as illustrated on the back of the catalog showing it works with the Sustainable Forestry Initiative.