OPositiv, a women's health brand, uses direct mail postcards to drive repeat purchases via Amazon. The brand's postcard reminds consumers that they have purchased in the past, and encourages them to make a repeat purchase by incentivizing them with a discount. OPositiv makes redemption effortless with an easy-to-scan QR code.
Data from the State of Direct Mail Consumer Insights Report states that nearly 60% of consumers will visit a brand website after receiving direct mail and 65% state that an offer or promotion motivates them to take action.
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign example, Disney+ uses a direct mail postcard for its new customer acquisition efforts.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase.
Learn how the San Diego Food Bank used a direct mail letter as part of its Thanksgiving fundraising campaign to reach donors and drive donations.
