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Omaha Steaks

Omaha Steaks International, Inc., known as Omaha Steaks, is a food retailer. The company is named after the city it was founded in, and its headquarters location, Omaha, Nebraska. Omaha Steaks manufactures, markets, and distributes a variety of steaks, meat, seafood, and some prepared foods.

In this Best Direct Mail Campaign example, Omaha Steaks uses a direct mail postcard to promote its Cyber Monday promotion. The postcard includes an offer for free shipping, an extra 10% off select items, and 2X rewards points. Omaha Steaks includes a custom URL to redeem the offer. A QR code could also have been added to the postcard to make redemption easy. 39% of consumers report using QR codes to take action on a direct mail marketing offer. This figure rises to 44% for those aged 35-54 and over half (51%) for those aged 18-34.

Source: Who's Mailing What!

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Direct mail example from retailer, Omaha Steaks
Direct mail campaign example from Omaha Steaks
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