Next Insurance is an online insurance provider for small businesses based in Palo Alto, California. The company offers policies to a range of small businesses from general contractors to personal trainers.
In this best direct mail campaign, Next Insurance uses a direct mail self-mailer to acquire new small business customers. Next Insurance does a great job in this example giving its prospects a variety of ways to take action on the offer from scanning a QR code, to visiting a landing page, to calling a phone number. Each of these conversion paths is trackable so next can attribute results to the direct mail campaign.
Next also uses compelling copy and an offer for a free small business guide to further incentivize its prospects to take action.
Learn about the intelligence behind Next Insurance's 4x increase in its direct mail campaign performance.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how the San Francisco Symphony used multiple marketing channels, including direct mail, for one campaign.
Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion.
In this best direct mail campaign, Cerebral uses a self-mailer for new customer acquisition. The self-mailer has a marketing offer for 50% off.
