Next Insurance is an online insurance provider for small businesses based in Palo Alto, California. The company offers policies to a range of small businesses from general contractors to personal trainers.
In this best direct mail campaign, Next Insurance uses a direct mail self-mailer to acquire new small business customers. Next Insurance does a great job in this example giving its prospects a variety of ways to take action on the offer from scanning a QR code, to visiting a landing page, to calling a phone number. Each of these conversion paths is trackable so next can attribute results to the direct mail campaign.
Next also uses compelling copy and an offer for a free small business guide to further incentivize its prospects to take action.
Learn about the intelligence behind Next Insurance's 4x increase in its direct mail campaign performance.