ILIA was created after its founder was shocked by the ingredients in her favorite lip balm. In 2022, Famille C Venture, a French investment firm founded by Prisca Courtin-Clarins acquired the clean makeup brand.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase. These types of offers increase customer lifetime value and keep the brand top of mind with its customer base. Ilia also uses a QR code to make it easy for consumers to learn more.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Hudson Grace uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle.
Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses a a QR code.
Expanding direct mail marketing? Learn from the best in retaining customers with direct mail with this customer retention campaign from Daily Harvest.
