Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.


ILIA was created after its founder was shocked by the ingredients in her favorite lip balm. In 2022, Famille C Venture, a French investment firm founded by Prisca Courtin-Clarins acquired the clean makeup brand.

In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase. These types of offers increase customer lifetime value and keep the brand top of mind with its customer base. Ilia also uses a QR code to make it easy for consumers to learn more.

Source: Who's Mailing What!

See their story
Ilia best direct mail campaign postcard example
Ilia best direct mail campaign postcard example
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo

More of the best direct mail campaigns



In this best direct mail campaign, Chase uses a direct mail self-mailer as part of its new customer acquisition campaign targeting young consumers.



GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.


Lendmark Financial Services

Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers.