ILIA was created after its founder was shocked by the ingredients in her favorite lip balm. In 2022, Famille C Venture, a French investment firm founded by Prisca Courtin-Clarins acquired the clean makeup brand.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase. These types of offers increase customer lifetime value and keep the brand top of mind with its customer base. Ilia also uses a QR code to make it easy for consumers to learn more.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
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For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
