ILIA was created after its founder was shocked by the ingredients in her favorite lip balm. In 2022, Famille C Venture, a French investment firm founded by Prisca Courtin-Clarins acquired the clean makeup brand.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase. These types of offers increase customer lifetime value and keep the brand top of mind with its customer base. Ilia also uses a QR code to make it easy for consumers to learn more.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.
Learn how Beyond Yoga uses a direct mail self-mailer to acquire new customers in this best direct mail campaign featuring eye-catching imagery.
See how SoFi uses direct mail letters with multiple calls to action to offer home loans to prospective and current customers.
