Naked Wines brings the concept of crowdfunding to the world of winemaking. Naked Wines uses intelligent direct mail to automate and personalize direct mailpieces to ensure members get the most out of their membership.
Naked Wines created a series of direct mailpieces from welcome letters for new customers to “account statements” for existing customers that have accrued enough balance to purchase wine. Each communication is signed by its head winemaker and features vineyard imagery. These direct mail campaigns forged a deeper connection with its customers and drove a 7% increase in repeat purchases for Naked Wines.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign, the San Francisco Zoo uses the power of direct mail marketing and email to drive membership renewals.
See how OPositiv uses direct mail postcards to drive repeat purchases in this best direct mail campaign.
Discover how luxury wellness brand Sakara uses direct mail to acquire new customers and fuel its growth and recurring revenue.
