Bath & Body Works, LLC. is an American retail store chain that sells soaps, lotions, fragrances, and candles. Bath & Body Works was founded in 1990 and has expanded across 6 continents.
Bath & Body Works celebrates the magic of the winter holiday season with a direct mail marketing offer. This direct mail campaign features perfect gifts for the holidays including a gift bundle set and offers multiple ways to shop. The striking imagery of holiday gifts put recipients in the gift giving mood and the $40 gift bundle offer sweetens the deal.
Source: Who's Mailing What!
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In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
PNC Investments uses direct mail postcards with a big teaser headline and a helpful checklist to encourage customers to meet with a financial advisor.
For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
