AT&T Mobility LLC, also known as AT&T Wireless and marketed as simply AT&T, is an American telecommunications company. It is a wholly owned subsidiary of AT&T Inc. and provides wireless services in the United States.
AT&T Mobility uses a direct mail letter as part of its customer acquisition campaign with an offer for its AT&T TV streaming service. AT&T offers the subscription via three different package levels and provides prospective customers with two ways to act on it. Via a custom URL and a phone number. Both methods provide AT&T accurate tracking and attribution for the campaign.
Source: Who's Mailing What!
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