The American Society for the Prevention of Cruelty to Animals (ASPCA), an animal welfare nonprofit based in New York City, created a best direct mail campaign for the holidays that leverages a letter format. This mail type offers plenty of real estate for sharing the story of what ASPCA does, it's from the President and CEO of the organization to have a more personal touch, and it also uses imagery to tell the story as well.
This nonprofit letter is a great example of how to use direct mail during the holidays.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Discover how Travelers uses direct mail letters to acquire new customers for its auto insurance offering.
.avif)
Learn how delivery brand Caviar uses direct mail postcards to acquire new customers with a marketing offer that is easy to redeem.
See how ThirdLove uses direct mail postcards with personalized offers based on prior purchase history to reactivate customers.
