The American Society for the Prevention of Cruelty to Animals (ASPCA), an animal welfare nonprofit based in New York City, created a best direct mail campaign for the holidays that leverages a letter format. This mail type offers plenty of real estate for sharing the story of what ASPCA does, it's from the President and CEO of the organization to have a more personal touch, and it also uses imagery to tell the story as well.
This nonprofit letter is a great example of how to use direct mail during the holidays.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
In this Best Direct Mail Campaign example, Chewy uses a self mailer as part of a new customer acquisition campaign, featuring imagery of furry friends.
Thuma keeps an eye to detail in its direct mail postcard seen in this Best Direct Mail Campaign example including plenty of eye-catching images.
