The American Society for the Prevention of Cruelty to Animals (ASPCA), an animal welfare nonprofit based in New York City, created a best direct mail campaign for the holidays that leverages a letter format. This mail type offers plenty of real estate for sharing the story of what ASPCA does, it's from the President and CEO of the organization to have a more personal touch, and it also uses imagery to tell the story as well.
This nonprofit letter is a great example of how to use direct mail during the holidays.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
.avif)
UnitedHealthcare Hearing uses a direct mail self-mailer to reach potential patients on their journey to better hearing.
In this best direct mail campaign, Cerebral uses a self-mailer for new customer acquisition. The self-mailer has a marketing offer for 50% off.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase.
