Founded in 2015, Daily Harvest is a subscription-based DTC food brand offering frozen smoothies, grain bowls, soups, snacks, and more. To date, the company has raised over $43M from investors like Gwyneth Paltrow, Serena Williams, M13, Lightspeed Venture Partners, and others.
In this best direct mail campaign, Daily Harvest used a postcard as part of its customer retention efforts. The offer is eye-catching and easy to take advantage of, there's minimal copy to keep recipients' attention, and the mailer promotes Daily Harvest's eco-friendly practices.
Daily Harvest incorporated sustainability into all aspects of its business from seed to plate. Its direct mail marketing is no different. Daily Harvest encourages recipients to recycle the piece after use, and prominently features its use of FSC sourced paper.
Learn how Lob ensures every mail piece sent by our customers is 100% carbon neutral.
Continue learning about best practices in using direct mail as a marketing channel for customer retention in our eBook: The Modern Marketer's Guide to Customer Retention Using Direct Mail.