EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
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In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.
In this best direct mail campaign, Chase uses a direct mail self-mailer as part of its new customer acquisition campaign targeting young consumers.
PNC Investments uses direct mail postcards with a big teaser headline and a helpful checklist to encourage customers to meet with a financial advisor.
