EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how OPositiv uses direct mail postcards to drive repeat purchases in this best direct mail campaign.
In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
