EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
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Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.
Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses a a QR code.
BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.
