EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Next Insurance uses a direct mail self-mailer to acquire new small business customers. Next Insurance effectively uses a variety of calls to action.
See how travel company EF Go Ahead uses direct mail alongside email marketing to drive conversions.
Get inspired to create a great holiday direct mail campaign by seeing how Navy Federal Credit Union used a self-mailer in its holiday marketing.
