EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
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In this best direct mail example, Red Hawk Realty uses a postcard to wish its customers happy holidays and share discounts to local establishments.
Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.
Marriott Bonvoy uses a tri-fold self mailer to promote its credit card offer to consumers with a prior stay at one of its properties.
