EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
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In this best direct mail example, Red Hawk Realty uses a postcard to wish its customers happy holidays and share discounts to local establishments.
In this best direct mail campaign, Ilia uses a direct mail postcard with a 1:1 promo code to motivate existing customers to make a repeat purchase.
Exploring the best direct mail campaigns: The USPS used a direct mail marketing offer to reach consumers just in time for the holiday season. Learn more.
