EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Xfinity uses a direct mail letter that includes multiple ways to take advantage of the offer as part of its upsell campaign to existing customers.
Want an example of a best direct mail campaign that's all about the holidays? Check out this self-mailer from Yankee Candle!
In this Best Direct Mail Campaign example, Carter's employs a cheerful direct mail postcard to highlight its Cyber Monday doorbuster deals.
