EF Go Ahead Tours, a group tour company based in Cambridge, MA, used both direct mail and email as part of an omnichannel marketing campaign. The email complimented the direct mail component and allowed for recipients to flip through the catalog to learn more about the tours or visit the website for more information and then easily book a tour.
This campaign was executed beautifully with stunning visuals, persuasive copy, and featured an offer that's hard to resist.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign, the San Francisco Zoo uses the power of direct mail marketing and email to drive membership renewals.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers with exclusive Black Friday and Cyber Monday offers.
Get inspired to create a great holiday direct mail campaign by seeing how Navy Federal Credit Union used a self-mailer in its holiday marketing.
