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DSW Designer Shoe Warehouse is a leading branded footwear and accessories retailer offering a selection of footwear and accessories for women, men and kids. DSW operates hundreds of stores in the U.S. and Canada and offers shoppers an award-winning omnichannel shopping experience.

In this Best Direct Mail Campaign example, DSW sent direct mail postcards to VIP loyalty club members to celebrate their birthdays. The imagery on the postcard aligns with the landing page of the loyalty program, ensuring a consistent and coherent message. The postcard includes a $5 birthday discount offer and a QR code for convenient shopping redemption.

Source: Who's Mailing What!

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DSW best direct mail example
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