DSW Designer Shoe Warehouse is a leading branded footwear and accessories retailer offering a selection of footwear and accessories for women, men and kids. DSW operates hundreds of stores in the U.S. and Canada and offers shoppers an award-winning omnichannel shopping experience.
In this Best Direct Mail Campaign example, DSW sent direct mail postcards to VIP loyalty club members to celebrate their birthdays. The imagery on the postcard aligns with the landing page of the loyalty program, ensuring a consistent and coherent message. The postcard includes a $5 birthday discount offer and a QR code for convenient shopping redemption.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how JOANN used direct mail marketing to welcome customers to a rewards program and improve customer retention campaigns. View the campaign!
See how Madison Reed created an effective best direct mail campaign in its marketing efforts.
Learn how the San Diego Food Bank used a direct mail letter as part of its Thanksgiving fundraising campaign to reach donors and drive donations.