DSW Designer Shoe Warehouse is a leading branded footwear and accessories retailer offering a selection of footwear and accessories for women, men and kids. DSW operates hundreds of stores in the U.S. and Canada and offers shoppers an award-winning omnichannel shopping experience.
In this Best Direct Mail Campaign example, DSW sent direct mail postcards to VIP loyalty club members to celebrate their birthdays. The imagery on the postcard aligns with the landing page of the loyalty program, ensuring a consistent and coherent message. The postcard includes a $5 birthday discount offer and a QR code for convenient shopping redemption.
Source: Who's Mailing What!
.avif)
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Housecall Pro uses 4x6 direct mail postcards as its primary direct mail format. Its data shows that this size postcard offers the best conversion.
See how Humana uses the direct mail format of a snap pack to capture customers' attention.
Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers.
