Lob's website experience is not optimized for Internet Explorer.
Please choose another browser.

Hudson Grace

Hudson Grace is a San Francisco-based brand selling home decor, entertaining and gift products that was acquired by Crate & Barrel in 2019. The brand uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle. The direct mail piece also contains a barcode to shop the candle and a QR code to scan to explore the brands other candle offerings.

According to data from the 2024 State of Direct Mail Marketing, customer retention and acquisition campaigns account for 50% of campaign sends and letters and postcards are the most popular direct mail formats.

Bonus: Learn more about the power of scent in direct mail from our friends at Who's Mailing What.

See their story
No items found.

See how the best marketers deliver results for their business with direct mail marketing

Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.

Get a demo
Person reading mail and smiling

More of the best direct mail campaigns

Mabel
Letters

Mabel

See how Mabel use direct mail letters to increase direct mail response rates by 30-50x.

Lendmark Financial Services
Postcards

Lendmark Financial Services

Lendmark Financial Services uses a direct mail postcard as part of its customer retention strategy to celebrate and appreciate existing customers.

Trafilea
Marketing Offers

Trafilea

Discover how Trafilea uses intelligent direct mail campaigns to proactively prevent customer churn and retain loyal customers.