Hudson Grace is a San Francisco-based brand selling home decor, entertaining and gift products that was acquired by Crate & Barrel in 2019. The brand uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle. The direct mail piece also contains a barcode to shop the candle and a QR code to scan to explore the brands other candle offerings.
According to data from the 2024 State of Direct Mail Marketing, customer retention and acquisition campaigns account for 50% of campaign sends and letters and postcards are the most popular direct mail formats.
Bonus: Learn more about the power of scent in direct mail from our friends at Who's Mailing What.
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Learn how delivery brand Caviar uses direct mail postcards to acquire new customers with a marketing offer that is easy to redeem.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.
USPS uses a direct mail self-mailer to promote holiday stamps and gifts in this best direct mail campaign example.
