Hudson Grace is a San Francisco-based brand selling home decor, entertaining and gift products that was acquired by Crate & Barrel in 2019. The brand uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle. The direct mail piece also contains a barcode to shop the candle and a QR code to scan to explore the brands other candle offerings.
According to data from the 2024 State of Direct Mail Marketing, customer retention and acquisition campaigns account for 50% of campaign sends and letters and postcards are the most popular direct mail formats.
Bonus: Learn more about the power of scent in direct mail from our friends at Who's Mailing What.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
PetMeds uses a direct mail postcard in a retention campaign targeting at existing customers to incentivize them to make a repeat purchase.
See how Saylent uses automated direct mail to provide its customers better audience segmentation and insights about campaign performance.
PNC Investments uses direct mail postcards with a big teaser headline and a helpful checklist to encourage customers to meet with a financial advisor.
