Hudson Grace is a San Francisco-based brand selling home decor, entertaining and gift products that was acquired by Crate & Barrel in 2019. The brand uses a unique direct mail postcard with a sensory element to introduce and promote its Sweet Basil kitchen candle. The direct mail piece also contains a barcode to shop the candle and a QR code to scan to explore the brands other candle offerings.
According to data from the 2024 State of Direct Mail Marketing, customer retention and acquisition campaigns account for 50% of campaign sends and letters and postcards are the most popular direct mail formats.
Bonus: Learn more about the power of scent in direct mail from our friends at Who's Mailing What.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Xfinity uses a direct mail letter that includes multiple ways to take advantage of the offer as part of its upsell campaign to existing customers.
See how travel company EF Go Ahead uses direct mail alongside email marketing to drive conversions.
Thuma keeps an eye to detail in its direct mail postcard seen in this Best Direct Mail Campaign example including plenty of eye-catching images.
