Caribou, formerly MotoRefi, is a fintech company that connects drivers with auto refinancing options through a network of lenders.
For this best direct mail campaign example, Caribou uses a direct mail letter format for consumers to refinance their cars. The offer is prequalified and recipients can take action on the offer by scanning the included QR code (did you know almost 40% of consumers will scan QR codes?), as well as by visiting a custom URL to learn more about the offer.
Discover more direct mail consumer insights in Lob's State of Direct Mail Consumer Insights Report.
Source: Who's Mailing What!
.avif)
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how ThirdLove uses direct mail postcards with personalized offers based on prior purchase history to reactivate customers.
Discover how Marley Spoon uses intelligent direct mail campaigns to reactivate churned customers and cook up revenue.
Next Insurance uses a direct mail self-mailer to acquire new small business customers. Next Insurance effectively uses a variety of calls to action.
