Caribou, formerly MotoRefi, is a fintech company that connects drivers with auto refinancing options through a network of lenders.
For this best direct mail campaign example, Caribou uses a direct mail letter format for consumers to refinance their cars. The offer is prequalified and recipients can take action on the offer by scanning the included QR code (did you know almost 40% of consumers will scan QR codes?), as well as by visiting a custom URL to learn more about the offer.
Discover more direct mail consumer insights in Lob's State of Direct Mail Consumer Insights Report.
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Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.
Imperfect Foods uses a direct mail postcard as part of a new customer acquisition campaign. The direct mail postcard uses a a QR code.
Want an example of a best direct mail campaign that's all about the holidays? Check out this self-mailer from Yankee Candle!
