Caribou, formerly MotoRefi, is a fintech company that connects drivers with auto refinancing options through a network of lenders.
For this best direct mail campaign example, Caribou uses a direct mail letter format for consumers to refinance their cars. The offer is prequalified and recipients can take action on the offer by scanning the included QR code (did you know almost 40% of consumers will scan QR codes?), as well as by visiting a custom URL to learn more about the offer.
Discover more direct mail consumer insights in Lob's State of Direct Mail Consumer Insights Report.
Source: Who's Mailing What!
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See how Mabel use direct mail letters to increase direct mail response rates by 30-50x.
Included Health uses intelligent direct mail for effective customer acquisition and brand awareness campaigns.
In this Best Direct Mail Campaign example, Carter's employs a cheerful direct mail postcard to highlight its Cyber Monday doorbuster deals.
