Calm, is a software company based in San Francisco, California. It produces meditation products, including guided meditations and Sleep Stories on its subscription-based app.
In this best direct mail campaign, Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers to its app. The postcard offers 60% off to consumers and contains a customer testimonial as a proof point.
Creative source: Who's Mailing What
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this best direct mail example, Red Hawk Realty uses a postcard to wish its customers happy holidays and share discounts to local establishments.
Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.
For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
