Calm, is a software company based in San Francisco, California. It produces meditation products, including guided meditations and Sleep Stories on its subscription-based app.
In this best direct mail campaign, Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers to its app. The postcard offers 60% off to consumers and contains a customer testimonial as a proof point.
Creative source: Who's Mailing What
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Sam's Club uses a direct mail postcard for customer acquisition with a $45 eGift card offer, QR codes for ease of redemption, and eye-catching imagery.
See how Xfinity uses a direct mail letter that includes multiple ways to take advantage of the offer as part of its upsell campaign to existing customers.
In this best direct mail example, Red Hawk Realty uses a postcard to wish its customers happy holidays and share discounts to local establishments.
