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Calm, is a software company based in San Francisco, California. It produces meditation products, including guided meditations and Sleep Stories on its subscription-based app.

In this best direct mail campaign, Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers to its app. The postcard offers 60% off to consumers and contains a customer testimonial as a proof point.

Creative source: Who's Mailing What

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