Calm, is a software company based in San Francisco, California. It produces meditation products, including guided meditations and Sleep Stories on its subscription-based app.
In this best direct mail campaign, Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers to its app. The postcard offers 60% off to consumers and contains a customer testimonial as a proof point.
Creative source: Who's Mailing What
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See how the best marketers deliver results for their business with direct mail marketing
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Learn how delivery brand Caviar uses direct mail postcards to acquire new customers with a marketing offer that is easy to redeem.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
In this best direct mail campaign, Haven Life Insurance uses a direct mail postcard with an offer for full-term life insurance.
