Calm, is a software company based in San Francisco, California. It produces meditation products, including guided meditations and Sleep Stories on its subscription-based app.
In this best direct mail campaign, Calm uses a direct mail postcard designed to convert that features imagery of a relaxed looking person, plus, a custom URL to acquire new subscribers to its app. The postcard offers 60% off to consumers and contains a customer testimonial as a proof point.
Creative source: Who's Mailing What
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See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Dental Dental uses a direct mail postcard in its efforts to acquire new members for its program targeted for AARP members.
Sweater, the VC fund for everyone, uses direct mail postcards to drive investors to online reports and fund updates.
In this best direct mail campaign example, Amazon sent its holiday gift book catalog brimming with over 600 toys and gifts.
