American Express is a financial services corporation that specializes in credit cards. The company was founded in 1850 by William Fargo, Henry Wells, and John Butterfield and is headquartered in New York.
In this Best Direct Mail Campaign example, American Express uses a letter to promote its line of services and card member benefits to retain customers and increase CLTV. American Express features engaging copy, attention-grabbing imagery, and multiple calls-to-action and methods of redemption in this direct mail marketing retention campaign.
Continue learning about best practices in using direct mail as a marketing channel for customer retention in our eBook: The Modern Marketer's Guide to Customer Retention Using Direct Mail.