American Express is a financial services corporation that specializes in credit cards. The company was founded in 1850 by William Fargo, Henry Wells, and John Butterfield and is headquartered in New York.
In this Best Direct Mail Campaign example, American Express uses a letter to promote its line of services and card member benefits to retain customers and increase CLTV. American Express features engaging copy, attention-grabbing imagery, and multiple calls-to-action and methods of redemption in this direct mail marketing retention campaign.
Source: Comperemedia
Continue learning about best practices in using direct mail as a marketing channel for customer retention in our eBook: The Modern Marketer's Guide to Customer Retention Using Direct Mail.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Ulta Beauty used a direct mail marketing offer to share its holiday gift guide with potential gift buyers for the holiday season.
In this Best Direct Mail Campaign example, Omaha Steaks uses a direct mail postcard to promote its Cyber Monday promotion.
Thuma keeps an eye to detail in its direct mail postcard seen in this Best Direct Mail Campaign example including plenty of eye-catching images.
