What is direct mailautomation?
Direct mail automation transforms manual, repetitive processes to accelerate time to value, reduce costs and supercharge ROI. The result is intelligent direct mail that is connected, personalized, and scalable.
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We automated all of it—from making sure members were providing deliverable addresses to programmatically sending postcards on-demand.
Denise Remhof
Product Manager, Couchsurfing
The old way.
Static, junk, non-personalized mail
No analytics or attribution
Single printer, subject to paper and staffing challenges
The Lob way.
Hyper personalized mail
Measurable
Prioritized, expansive print delivery network across the US
Direct mail automation as easy as 1-2-3
Step 1
Create localized and personalized campaigns, at scale
Customers expect brands to create content that anticipates their needs and is relevant to their lives. From past purchase to local store openings, automated direct mail can help you send the right message to the right consumer at the right time.
Step 2
Execute at any scale and frequency
Send as much or as often as you need. With a click of a button, your personalized mailpieces are sent to your audiences on the day you choose or triggered based on their actions.
Step 3
Continuously optimize with analytics and attribution
Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.
Lob automated direct mail has increased our productivity and saved us money. It’s a huge help to get our direct mail campaigns out quickly and easily.
Malin Dettmann-Levin
Marley Spoon
Lob is the only complete direct mail automation solution for all your needs.
Visualize campaign performance easily. Use Lob’s out-of-the-box dashboards or integrate easily into nearly any CRM or ERP to anticipate results and optimize improvements.
Direct mail automation resources add to power your success
The Practitioners Guide to Effective Omnichannel Campaigns
Learn how to create amazing customer experiences by utilizing all your marketing channels through coordinated omnichannel campaigns with these practical tips.
Your Guide to Holiday Direct Mail: 7 Tips for Successful Campaigns
Direct mail offers marketers their strongest ROI, all year long. Read how you can create an attention grabbing holiday direct mail campaign.
The Modern Marketer’s Guide to Customer Acquisition with Direct Mail
Learn how to apply advanced acquisition strategies to your direct mail with real-world examples of how marketers are combining online and offline channels.