Lesson 7
2023 State of Direct Mail Insights
Get key takeaways and actionable insights about the state of direct mail for 2023 and beyond.
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Welcome,
...
The impact of intelligent mail is undeniable. 81% of marketers who use a software platform for direct mail agree it delivers the best response rate of any channel their company uses today - and is more effective than email. Given the ROI impact, 58% of marketers have more marketing budget allocated to direct mail compared to 2022.
While data shows that direct mail positively impacts results, many practitioners aren’t automating campaigns, making it harder to measure and attribute their direct mail efforts. Many are still sending non-personalized campaigns, which can be perceived as junk mail.
The insights in this lesson are indispensable for marketing practitioners and leaders seeking a greater understanding of generating maximum impact from direct mail marketing.
Lesson 7
:
2023 State of Direct Mail Insights
2023 State of Direct Mail Insights
SPEAKERS
• Paul Bobnak, Direct Mail Expert at Who’s Mailing What!
• Kim Courvoisier, Senior Director of Content Marketing at Lob
• Meaghan Hinchey, Senior Custom Research Analyst at Mintel
TOPICS
Direct mail Marketing Data, Trends, Insights
DURATION
43 minutes
The impact of intelligent mail is undeniable. 81% of marketers who use a software platform for direct mail agree it delivers the best response rate of any channel their company uses today - and is more effective than email. Given the ROI impact, 58% of marketers have more marketing budget allocated to direct mail compared to 2022.
While data shows that direct mail positively impacts results, many practitioners aren’t automating campaigns, making it harder to measure and attribute their direct mail efforts. Many are still sending non-personalized campaigns, which can be perceived as junk mail.
The insights in this lesson are indispensable for marketing practitioners and leaders seeking a greater understanding of generating maximum impact from direct mail marketing.
Master the skills
Bad address data is costly
Standardize address validation in your database through address verification software to improve mail delivery and reduce campaign costs.
Switch to intelligent mail
Up-level your direct mail campaigns by automating and optimizing direct mail personalization, A/B testing, and attribution.
Modernize existing mail processes
Implement proven technology and optimizations such as a more appealing design, better integration with digital efforts, and increased personalization.
Learn direct mail marketing from industry master class pros.
Direct mail customer acquisition
Direct mail marketing campaigns enable marketers to affordably and effectively, acquire customers at scale.
Direct mail retention
Retain more customers using direct mail campaigns that deliver value throughout the customer lifecycle.
Direct mail reactivation
Decrease customer churn by employing direct mail marketing campaigns at key touchpoints to keep customers engaged and coming back.
Direct mail personalization
Data-powered, personalized direct mail campaigns have higher response and conversion rates. Unlock the potential of your campaigns with personalization.
Direct mail analytics, testing, and optimization
Intelligent direct mail is measurable and trackable giving you real-time insights to analyze, test, an optimize every campaign you send to maximize results.
Direct mail ROI
In a highly competitive market, use your budget wisely to gain the most ROI from every dollar spent.
Omnichannel marketing campaigns
Connect your online and offline marketing tactics to deliver world-class customer experiences across every platform and touchpoint.
State of
Direct Mail
Direct mail marketing is evolving and changing at a rapid pace. Get indispensable insights about generating maximum impact from the channel that 74% of marketers say delivers the highest response, conversion and ROI of any channel they use.
Check out our template gallery to get started with our direct mail templates