The impact of intelligent mail is undeniable. 81% of marketers who use a software platform for direct mail agree it delivers the best response rate of any channel their company uses today - and is more effective than email. Given the ROI impact, 58% of marketers have more marketing budget allocated to direct mail compared to 2022.
While data shows that direct mail positively impacts results, many practitioners aren’t automating campaigns, making it harder to measure and attribute their direct mail efforts. Many are still sending non-personalized campaigns, which can be perceived as junk mail.
The insights in this lesson are indispensable for marketing practitioners and leaders seeking a greater understanding of generating maximum impact from direct mail marketing.