To proactively decrease our impact on global deforestation, Lob partners with Eden Reforestation Projects to plant trees wherever they are needed most in Ethiopia, Madagascar, Nepal, Haiti, Indonesia, Mozambique, Kenya, and Central America. These plantings replenish depleted forests and support agroforestry while helping to provide sustainable jobs to local residents.
Each month, Lob offsets our paper consumption by planting significantly more trees than we depleted in the fulfillment of our print and mail products. Since November 2017, Lob has planted over 200,000 trees—more than twice the paper used for the mail sent through our platform.
“As someone who takes time and action to incorporate sustainable practices into my everyday life, it brings me comfort knowing that Lob cares about the impact we’re having on the environment and does something about it.”
Lob proudly uses paper-stock that contains between 10% and 100% post-consumer waste (PCW) pulp fiber for all letter and postcard mailings. PCW pulp comes from paper goods that have lived previous lives as consumer goods, such as newspapers, thank you cards, and other documents.
This initiative to use paper with PCW pulp profoundly reduces our carbon footprint and prevents thousands of trees from being felled each year. It’s our hope that this change will be the first step towards increased consumption of recycled materials by both Lob and our partners.
Lob prioritizes working with partners that share our values around sustainability, especially when it comes to raw material sourcing, energy efficiency, and waste management. All of the printers in our network work with Forest Stewardship Council (FSC) certified stock—paper that has been certified for sustainable harvesting and production.
90% of the printers in our Print Delivery Network are FSC Chain of Custody Certified and have verified practices in place to ensure the sourcing and handling integrity of sustainable materials throughout the supply chain.