Marketers are constantly seeking creative ways to reach their audience at the right “a-ha” moment, to improve conversion and overall campaign performance. The savviest marketers know there’s a secret sauce to optimizing their omnichannel marketing strategy by actually reaching their audience—direct mail. Direct mail can help to increase ROI by using auto-sequenced and well-executed outreach at the right moment in the customer lifecycle, along with eye-catching imagery or relevant CTAs.
Today, we’re launching two new features that allow you to creatively engage your audience:
Letters with card affix are a creative way for your business to:
With this feature, letters can be sent with compelling offers affixed in the form of tangible paper cards. These double-sided “faux” cards can be part of your programmatic sends along with your Letter API calls, eliminating the hassle and lead time typically required in creating, producing, and sending these cards in time for a special promotion or new launch.
Ready to engage and convert your customers with card affix and 11x9 self-mailers?
We have a plethora of easy-to-access resources to help you get started:
To get more direct mail campaign strategies, download our mini guide: Running a Tactical Direct Mail Campaign.