Your Summer School Reading List: A/B Testing in Direct Mail
The school year might be done for the kids, but learning and testing is never done for us marketers.
We may not get grades on our marketing campaigns, but we know it’s important to consistently look for ways to improve our next iteration of them or refine currently running campaigns to drive better results for our businesses.
But, even the kiddos don’t always get the summer completely off! Some commit to summer reading lists to keep their skills sharp and be more prepared for fall classes.
Let’s take a page out of their books and create a reading list for running direct mail A/B tests so you can strengthen your skillset in this area, and be even better prepared for your next experiment.
Your direct mail A/B test reading list:
6 Strategies for A/B Testing Your Direct Mail
Read up on six actionable A/B tests that you can run with your next direct mail marketing campaign.
Micro-Marketing Tactics to Combat Macroeconomic Conditions
Running the A/B test is half the battle. The other half is analyzing and understanding the results. Learn how to make time to analyze A/B test results to capitalize on the wins and make quick, data-driven decisions about your campaigns.
Increased ROI is always in fashion: How thredUP increased ROI by 128% by A/B testing intelligent direct mail
Discover how thredUP implemented an A/B test in a reactivation direct mail campaign and not only found a winning direct mail formula to use again in the future, it also increased Average Order Value while at it.
This blog provides general information and discussion about direct mail marketing and related subjects. The content provided in this blog ("Content”), should not be construed as and is not intended to constitute financial, legal or tax advice. You should seek the advice of professionals prior to acting upon any information contained in the Content. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content.
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