Yankee Candle, the candle and home fragrances retailer, is using a fun and festive self-mailer as part of its holiday marketing campaign. Not only is the imagery holiday-focused and fitting for the season, Yankee Candle stepped up its direct mail marketing game by including a scent on the mailer.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how JOANN used direct mail marketing to welcome customers to a rewards program and improve customer retention campaigns. View the campaign!
See how Humana uses the direct mail format of a snap pack to capture customers' attention.
See how SoFi uses direct mail letters with multiple calls to action to offer home loans to prospective and current customers.
See how consumers really feel about direct mail—and what that means for your marketing. Get exclusive findings from 2,000+ consumers on what drives engagement, trust, and action in 2025.
View report
