Yankee Candle, the candle and home fragrances retailer, is using a fun and festive self-mailer as part of its holiday marketing campaign. Not only is the imagery holiday-focused and fitting for the season, Yankee Candle stepped up its direct mail marketing game by including a scent on the mailer.
Source: Who's Mailing What!
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Looking for a great holiday direct mail campaign? Check out this example from ASPCA.
