Yankee Candle, the candle and home fragrances retailer, is using a fun and festive self-mailer as part of its holiday marketing campaign. Not only is the imagery holiday-focused and fitting for the season, Yankee Candle stepped up its direct mail marketing game by including a scent on the mailer.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.
Wayfair uses a direct mail postcard capitalize on the work from home trend with a discount for first time purchases.
For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
