Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers.
Wayfair effectively uses a direct mail postcard in this campaign for home office items to capitalize on the work from home trend. Wayfair also extends an additional 10% off discount for first time purchases to help acquire new customers with this offer.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
Discover how Trafilea uses intelligent direct mail campaigns to proactively prevent customer churn and retain loyal customers.
From its factories to the materials used, Cuyana builds sustainability into every step of its brand, and its direct mail is no different.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer.