Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers.
Wayfair effectively uses a direct mail postcard in this campaign for home office items to capitalize on the work from home trend. Wayfair also extends an additional 10% off discount for first time purchases to help acquire new customers with this offer.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how SoFi uses direct mail letters with multiple calls to action to offer home loans to prospective and current customers.
See how JOANN used direct mail marketing to welcome customers to a rewards program and improve customer retention campaigns. View the campaign!
For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
