Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers.
Wayfair effectively uses a direct mail postcard in this campaign for home office items to capitalize on the work from home trend. Wayfair also extends an additional 10% off discount for first time purchases to help acquire new customers with this offer.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign example, Chewy uses a self mailer as part of a new customer acquisition campaign, featuring imagery of furry friends.
Peloton appeals to its health-conscious user base with a new customer acquisition campaign that utilizes a direct mail postcard with an offer to save.
Eyebobs uses direct mail self-mailers with an eye chart to test your eyes as a clever way to engage readers to purchase eyeglasses.
