SoFi Technologies, Inc. is an American online personal finance company and online bank. Based in San Francisco, SoFi provides financial products including student and auto loan refinancing, mortgages, personal loans, credit card, investing, and banking through both mobile app and desktop.
SoFi uses direct mail letters to offer home loans to current and prospective customers. This letter is an excellent example of using multiple calls-to-action to engage the reader.
Source: Who's Mailing What!
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See how Xfinity uses a direct mail letter that includes multiple ways to take advantage of the offer as part of its upsell campaign to existing customers.
