SoFi Technologies, Inc. is an American online personal finance company and online bank. Based in San Francisco, SoFi provides financial products including student and auto loan refinancing, mortgages, personal loans, credit card, investing, and banking through both mobile app and desktop.
SoFi uses direct mail letters to offer home loans to current and prospective customers. This letter is an excellent example of using multiple calls-to-action to engage the reader.
Source: Who's Mailing What!
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In this Best Direct Mail Marketing example, Lewis & Clark College does an excellent job using personalization to gain a prospective student's interest.
