California based, Red Hawk Realty uses a direct mail holiday postcard to wish its loyal customers a happy holiday season and share discounts at local establishments. It's a smart move as 65% of consumers say an offer or promotion will catch their attention. In addition, 80% of consumers share direct mail with their friends and family making it more viral than you may think.
The direct mail campaign postcard also features a friendly image of the Red Hawk Realty team humanizing the brand which is important in the real estate industry where large purchases are the name of the game and trust is golden.
Source: Who's Mailing What!