PetMeds, is an online pet pharmacy, founded in 1996, based in the United States. It is publicly traded and sells prescription and non-prescription pet medication.
In this best direct mail campaign example, PetMeds uses a direct mail postcard in a retention campaign targeting existing customers to incentivize them to make a repeat purchase. PetMeds uses a custom offer code to track and attribute results of this direct mail campaign.
Source: Who's Mailing What!
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