The Government Employees Insurance Company (GEICO) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer. GEICO also makes the direct mail letter easy to scan by including a list of benefits in a bulleted list.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this best direct mail campaign example, Oportun uses a direct mail letter to offer recipients a prequalified loan.
Select Home Warranty leverages a tri-fold self-mailer for this Best Direct Mail Campaign example.
Daily Harvest's direct mail campaign encourages recipients to recycle the piece after use, and prominently features its use of FSC sourced paper.
