The Government Employees Insurance Company (GEICO) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer. GEICO also makes the direct mail letter easy to scan by including a list of benefits in a bulleted list.
Source: Who's Mailing What!
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For this Best Direct Mail Campaign example, WHBM uses a self-mailer format for its marketing offer of $25 off a minimum purchase of $125 or more.
BaubleBar uses a custom promo code to be able to track and attribute the results of its direct mail campaign. See it and other examples.
In this best direct mail example, Red Hawk Realty uses a postcard to wish its customers happy holidays and share discounts to local establishments.
