The Government Employees Insurance Company (GEICO) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer. GEICO also makes the direct mail letter easy to scan by including a list of benefits in a bulleted list.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
See how Shutterfly uses direct mail and SMS marketing together in this example of a best direct mail campaign.
In this Best Direct Mail Campaign example, Macy's dispatches a direct mail self-mailer to customers with exclusive Black Friday and Cyber Monday offers.
In this Best Direct Mail Campaign example, Express engages customers with a clever "half-birthday" direct mail self-mailer.
