The Government Employees Insurance Company (GEICO) is a private American auto insurance company with headquarters in Chevy Chase, Maryland. It is the second largest auto insurer in the United States, after State Farm.
GEICO uses a custom envelope and a direct mail letter personalized with the recipient's university to capture attention along with a special offer. GEICO also makes the direct mail letter easy to scan by including a list of benefits in a bulleted list.
Source: Who's Mailing What!
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
USPS uses a direct mail self-mailer to promote holiday stamps and gifts in this best direct mail campaign example.
In this best direct mail campaign, Haven Life Insurance uses a direct mail postcard with an offer for full-term life insurance.
Ulta Beauty used a direct mail marketing offer to share its holiday gift guide with potential gift buyers for the holiday season.
