If anyone knows how to do the holidays, it's retail behemoth, Amazon. The e-commerce giant sent its holiday gift catalog brimming with over 600 toys and gifts to consumers. The genius of this gift guide are the QR codes on each page that take the recipient to the specific product page on Amazon making conversions from the catalog as easy as scanning the code and adding to cart. This festive catalog is an excellent example of a direct mail campaign flawlessly executed.
The direct mail catalog also includes kid-friendly elements like stickers to mark preferred gifts. Great job, Amazon.
See how the best marketers deliver results for their business with direct mail marketing
Over 10,000 businesses trust Lob to transform their direct mail into intelligent mail.
In this Best Direct Mail Campaign example , Kaiser Permanente employs a direct mail marketing self-mailer to reach out to patients on their birthdays.
Learn how delivery brand Caviar uses direct mail postcards to acquire new customers with a marketing offer that is easy to redeem.
See how Xfinity uses a direct mail letter that includes multiple ways to take advantage of the offer as part of its upsell campaign to existing customers.