If anyone knows how to do the holidays, it's retail behemoth, Amazon. The e-commerce giant sent its holiday gift catalog brimming with over 600 toys and gifts to consumers. The genius of this gift guide are the QR codes on each page that take the recipient to the specific product page on Amazon making conversions from the catalog as easy as scanning the code and adding to cart. This festive catalog is an excellent example of a direct mail campaign flawlessly executed.
The direct mail catalog also includes kid-friendly elements like stickers to mark preferred gifts. Great job, Amazon.
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