Employee Benefits & Financial Wellness
Engage 7M+ Eligible Employees with Personalized, Automated Direct Mail
Purchasing Power helps employers deliver meaningful financial wellness benefits — but reaching millions of eligible employees across 360+ clients requires communications that cut through the noise. Lob automates personalized direct mail at scale, helping Purchasing Power drive enrollment, boost engagement, and support employer launches with trackable, triggered physical mail that integrates seamlessly with your existing payroll and HR systems.
Automate Employer Launch Campaigns
Trigger personalized program introduction kits and benefit awareness mailers every time Purchasing Power onboards a new employer client — no manual coordination required.
Drive Employee Enrollment at Scale
Send targeted enrollment reminders and seasonal promotions to millions of eligible employees with dynamic personalization tied to employer, eligibility, and lifecycle stage.
Ensure Compliance with Trackable Delivery
Deliver privacy notices, terms updates, and account-related documents with full visibility into delivery status — supporting Purchasing Power's compliance obligations across every touchpoint.
Integrate with Your Data Ecosystem
Lob's API-first platform connects directly to your eligibility and payroll infrastructure, aligning with PROG Holdings' unified data strategy to power intelligent, data-driven communications.
Simplify your financial services mail without tradeoffs
Transactional mail for financial services
As mail volume grows, your speed can’t slip. Lob has the infrastructure and supply chain expertise to get your high-volume tax forms, checks, and more out the door and to their destination fast – while helping you maintain consistency and SOC 2 compliance.
How Lob helps
- API-driven automation: Trigger mail directly from your systems for shorter lead times and decreased security risks.
- Print Delivery Network: Route mail closer to the destination for better delivery speed.
- End-to-end tracking and PDFs: Track mail from production through delivery to streamline optimization and audits.
Direct mail for financial services marketers
Automate your pre-approvals and retention campaigns based on real-world events – and hit the mailbox before the competition. Lob helps financial services marketers win with automated, personalized direct mail that’s easy to track and optimize. Drive high ROI without any heavy lifting.
How Lob helps
- Personalized, reusable templates: Design once, then personalize content dynamically with your data.
- Routing intelligence: Lob’s Postal IQ selects the most efficient USPS entry path for optimized delivery.
- Campaign analytics: Integrate with your CRM or CDP to track multichannel campaign results.
See Lob in action
68%
of financial services
leaders say mail is effective
for acquisition
63%
of industry marketing
leaders use AI for
personalized messaging
87%
of leaders say mail logistics
are a blind spot they’re
addressing
Our experts know financial
services mail
Read the Q&A from Lob financial services experts
How do we keep financial services mail fast and consistent as volume grows?
Lob's Print Delivery Network routes mail through a distributed print infrastructure, so speed and quality stay consistent whether you're sending thousands or millions of pieces. No vendor juggling, no drop-off at scale.
Can we run direct mail in a way that holds up in SOC 2-regulated environments?
Lob completes annual SOC 2 Type 2 audits across all five Trust Services Criteria and provides audit-ready tracking and documentation for every mailpiece. Your compliance team will have the support they need, but as with any vendor, confirm that Lob fits within your specific compliance requirements.
How do we integrate direct mail with our existing tech stack?
Direct mail APIs make it easy to connect Lob directly to your CRM or core systems so that you can trigger tax forms, checks, and statements from existing workflows. Plus, you can send delivery data back into your platforms and keep direct mail coordinated with the rest of your channels.
Let's Show Purchasing Power How Automated Direct Mail Drives Employee Engagement at Scale
