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Healthcare

Start meaningful conversations at the mailbox

Connect with patients and providers with direct mail that’s targeted, personalized, and rooted in data — and unlock the highest response rate of any channel.

What good looks like

We’ve help healthcare companies send direct mail with massive impact. Here’s what we’ve seen work.

Appointment Notifications

Reduce no-shows

Send timely reminders to patients due for visits or notify them about upcoming appointments.

Winning Formats

Letters

Snap Packs

Patients Billing

Increase on-time payments

Simplify the payment process for patients and practitioners by securely sending and tracking billing notices.

Winning Formats

Letters

Envelopes

Localized Promotions

Engage with fridge-worthy special offers

According to our 2024 State of Direct Mail Consumer Insights survey, 78% of consumers are likely to open or read a direct mail piece with an offer or promotion.

Expand your reach — and check your vitals

Fill in the blanks

Retarget website visitors and email subscribers by matching them to valid addresses to reach more leads

Reduce churn

Send renewal notifications and account updates to keep audiences engaged

Boost productivity

Send compliant mail at scale and eliminate logistical hiccups

Measure + maximize

Track delivery and demonstrate the value of every send with advanced analytics

Make one-on-one connections

Customize your direct mail for each patient, provider, or client, no matter how big your audience gets. Lob’s advanced targeting and personalization lets you tailor the timing, content, and even format of every piece you send.

See how personalization works

“With Lob we’re able to save our precious resources for building the pieces that we know will be innovative to our core product.”

– Todd Osborne, Product Manager

Don’t lose customers to typos

Address verification stops failed deliveries in their tracks.

Learn more about address verification

Put security and compliance first

Every printer in Lob’s network meets industry-leading standards to ensure the safety and security of your mail. Our annual third-party audits ensure compliance with HIPAA, SOC-2, and more.

See how printing works
Why do so many healtcare companies already trust Lob? Because of numbers like these

20%

Improvement in collections

30X

Increase in response rates

State of Direct Mail Consumer Insights

91%

of healthcare marketers say direct mail has the highest response rate

Healthcare FAQ
How is direct mail used at healthcare companies?

Direct mail is commonly used by healthcare companies to reach potential patients and promote their services. Healthcare direct mail can also be used to reach current patients and remind them of appointments, provide information about new services or procedures, and share educational materials on health topics. Direct mail can also be effective for reaching older populations who may not trust the data security of digital platforms.

Health tech companies may choose to use direct mail to communicate with providers and offer them new technology solutions or provide educational resources on the latest advancements in healthcare. With advances in data analytics and personalization, direct mail can be highly targeted and personalized to each recipient's unique needs. This allows healthcare companies to connect with potential patients on a more personal level and stand out among other marketing efforts.

Is direct mail HIPAA compliant?

Healthcare direct mail can be HIPAA compliant if it adheres to the regulations set forth by the Health Insurance Portability and Accountability Act. To ensure compliance, healthcare mailers must implement appropriate safeguards to protect any sensitive patient information contained within their communications.

Healthcare companies should avoid using standard mail to send any health information. Not only does it violate HIPAA, but it also poses a privacy risk if someone other than the intended recipient were to open the mail. Your options are:

  • Certified mail, which requires a signature
  • First-class mail, which is the bare minimum to meet HIPAA requirements

Using these methods will protect your patients’ privacy and protect you from unauthorized disclosure fines. Even if you’ve done everything you can to stay compliant, the threat of an audit can still have you and your employees constantly scrambling to check and recheck your records and mailings. Luckily, there are even more measures you can take to ensure compliance and ease the fear of audits. Companies like Lob offer HIPAA-compliant mailings and full encryption during the production process.

Is direct mail secure?

Healthcare direct mail can be secure when appropriately managed, especially when using HIPAA-compliant mailers. By employing certified mail and address verification services, healthcare companies can ensure that sensitive patient information is delivered securely and only to the intended recipient, reducing the risk of unauthorized access. 

Additionally, utilizing HIPAA-compliant direct mail services from reputable healthcare direct mail services like Lob can provide an extra layer of protection, as these services often incorporate encryption and follow strict regulatory guidelines to safeguard personal health information. To further enhance security, healthcare providers should consistently review their mailing processes and choose secure direct mail solutions that prioritize patient confidentiality and compliance.

How can healthcare providers leverage automated direct mail?

Healthcare providers can leverage automated direct mail to send HIPAA-compliant mailers that streamline the mailing process while ensuring patient confidentiality. Direct mail automation improves security by removing manual processes that can lead to data breaches and human error. It also allows for easy tracking and monitoring of mailings, ensuring that they are delivered to the correct recipients in a timely manner. 

Because healthcare companies often need to send a large volume of mail, such as appointment reminders, test results, and billing statements, direct mail automation can save teams essential time and resources while maintaining security and compliance.

Through automation, healthcare providers can also personalize direct mail campaigns and tailor them to specific patient demographics, improving engagement and response rates. With automated direct mail, healthcare companies can segment their mailing list based on various criteria such as age, location, or health condition, allowing for more targeted and effective communication with patients.

Send direct mail that builds relationships

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